Monday, 30 December 2013
Dear Moderator
Dear moderator, welcome to our blog. Please use the labels we have added on the right hand side to navigate through our work. IT is split into these main sections Research, Planning, Work and Evaluations. Also work that has been done by just one member has been tagged with the name of the writer of that blog. I hope you enjoy reading through the work we have produced.
Question 4 Tommy Medland
Dear Moderator.
This video had to be re uploaded after YouTube removed the original for copyright infringement.
Friday, 20 December 2013
Wednesday, 18 December 2013
Monday, 16 December 2013
Evaluation Question 4 - JG
Question 4. How did you use media technologies in the construction and research, planning and evaluation stages?
Photoshop - Photoshop was a vital element in the production of my digipak and poster as it is where they were created. Using layering and text etc. I was able to make a professional looking piece of work that had a strong sense of branding and fitted the target market and music genre. It was good for the smaller details such as editing the lucky number logo to make it stand out in red. I also used the grid function to keep the majority of my design central to the page.
Digital still camera - This was for planning shots and getting location shots. This wasn't vital for our work and it wouldn't of affected us had we not used it. The main reasons for using the still shots were for getting the frames right before shooting and it was useful to be able to capture the filming process for our blog.
Digital video camera - This was the main technology used when filming the video, we used a HD camera. It caused some problems in the editing process as the clips were filmed in the wrong format and needed to be converted to an editable format such as mp4.
iPhone - I didn't learn a lot when using the iPhone as it is something that I used everyday. It was utilised to allow contact between me and Tommy etc. We also set up a schedule on our phones using timetables and the calendar so that we knew when everything was happening. It was helpful to have a phone in use when communicating with the band as well as it is quicker than emailing and other alternatives.
iPod - For simply playing the song whilst filming and allowing the singer to learn the lyrics before the filming day. Again nothing was new to me about this.
Youtube - This was a social networking site used when posting our video and draft video live on the internet. It was a simple process but something I hadn't done a lot before. The main thing to learn was how to upload from final cut pro to the site. This site also made researching any existing videos extremely easy.
Lighting - Lighting helped to make the music video we created into a more professional looking piece of work. As we filmed in a drama studio there was a lot of lighting built in at different angles which helped us light up the performing area evenly. we could also dim individual lights to leave the focus on specific band members etc.
Final cut pro - When editing my video and draft I used final cut to make a realistic video that flowed well with a variety of shots. I also dragged in some Photoshop files to supply text to the video at the beginning an also as it faded out. Another feature I utilised was to get a frame at the beginning to make the shot have the effect of being viewing on the camera screen.
Youtube to mp3 - I used this when downloading the song from you tube to make sure we editing in time. The song was from the official Darwin Deez video so we knew it would be ideal with the footage alongside it.
UK tribes - UK tribes was the main site that I used in order to gain knowledge about my target market and what they liked. It helped me look at who might enjoy our video and therefore who I should to aim it at.
Technology we used:
Photoshop - Photoshop was a vital element in the production of my digipak and poster as it is where they were created. Using layering and text etc. I was able to make a professional looking piece of work that had a strong sense of branding and fitted the target market and music genre. It was good for the smaller details such as editing the lucky number logo to make it stand out in red. I also used the grid function to keep the majority of my design central to the page.
Digital still camera - This was for planning shots and getting location shots. This wasn't vital for our work and it wouldn't of affected us had we not used it. The main reasons for using the still shots were for getting the frames right before shooting and it was useful to be able to capture the filming process for our blog.
Digital video camera - This was the main technology used when filming the video, we used a HD camera. It caused some problems in the editing process as the clips were filmed in the wrong format and needed to be converted to an editable format such as mp4.
iPhone - I didn't learn a lot when using the iPhone as it is something that I used everyday. It was utilised to allow contact between me and Tommy etc. We also set up a schedule on our phones using timetables and the calendar so that we knew when everything was happening. It was helpful to have a phone in use when communicating with the band as well as it is quicker than emailing and other alternatives.
iPod - For simply playing the song whilst filming and allowing the singer to learn the lyrics before the filming day. Again nothing was new to me about this.
Twitter - I used the social networking site twitter in an attempt to promote 'Odessa Soviet' in a professional manor. I aimed to hit our young target market through the website as it is something that they would use on a regular basis, I feel that this has taught me more about the working of a band etc. I didn't manage to keep on top of the account as well as I should have and didn't use it enough to gain many followers to make it worthwhile.
Blogger - One of the main technologies throughout the projects has to be blogger. Used throughout the process in research, planning, production and evaluation to post the pieces of coursework produced. As well as just posting straight on to blogger it allowed me to link the bands twitter account etc. It also allows for the posting of things such as Scribd documents and you tube video which helped a lot when posting my ancillary texts.
Email - I received some feedback via email which has made the evaluation process a great deal easier.
Blogger - One of the main technologies throughout the projects has to be blogger. Used throughout the process in research, planning, production and evaluation to post the pieces of coursework produced. As well as just posting straight on to blogger it allowed me to link the bands twitter account etc. It also allows for the posting of things such as Scribd documents and you tube video which helped a lot when posting my ancillary texts.
Email - I received some feedback via email which has made the evaluation process a great deal easier.
Youtube - This was a social networking site used when posting our video and draft video live on the internet. It was a simple process but something I hadn't done a lot before. The main thing to learn was how to upload from final cut pro to the site. This site also made researching any existing videos extremely easy.
Lighting - Lighting helped to make the music video we created into a more professional looking piece of work. As we filmed in a drama studio there was a lot of lighting built in at different angles which helped us light up the performing area evenly. we could also dim individual lights to leave the focus on specific band members etc.
Final cut pro - When editing my video and draft I used final cut to make a realistic video that flowed well with a variety of shots. I also dragged in some Photoshop files to supply text to the video at the beginning an also as it faded out. Another feature I utilised was to get a frame at the beginning to make the shot have the effect of being viewing on the camera screen.
Youtube to mp3 - I used this when downloading the song from you tube to make sure we editing in time. The song was from the official Darwin Deez video so we knew it would be ideal with the footage alongside it.
UK tribes - UK tribes was the main site that I used in order to gain knowledge about my target market and what they liked. It helped me look at who might enjoy our video and therefore who I should to aim it at.
Sunday, 15 December 2013
Evaluation Question 1 - JG
EVALUATION 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
USE
For our Radar Detector music video we have used an array of other bands videos to generate ideas and create realistic shots. An example of this is shown in an Oasis video but we have given it a more relaxed feel with a less polished look, this was easier to do due to our budget etc. We also took ideas from the likes of .........
For the 'presents' part of my text I saw a logo that did what I wanted as it came in two parts and stood out well on its background.
My poster and digipak were strongly related to people such as the Arctic Monkeys who have had great success with their music and fit in with the type of band that we have tried to produce. The layout and fonts used are similar. As far as the colours on my digipak and advertisement are concerned we took inspiration from many bands including Pink Floyd, The Black Keys and the Maccabees. These were used because .........
DEVELOP
For my text i took the warping idea from Superman and developed it to be in a more modern style that would fit in with my genre of music. I also took inspiration from an Arctic Monkeys 'Suck it and see' posters main text which also uses a warped effect.
CHALLENGE
I challenged the conventions of existing products within my genre by changing the colour scheme. Although there are some with similar colours as shown above it is more light colours that are usually used.
USE
For our Radar Detector music video we have used an array of other bands videos to generate ideas and create realistic shots. An example of this is shown in an Oasis video but we have given it a more relaxed feel with a less polished look, this was easier to do due to our budget etc. We also took ideas from the likes of .........
For the '
My poster and digipak were strongly related to people such as the Arctic Monkeys who have had great success with their music and fit in with the type of band that we have tried to produce. The layout and fonts used are similar. As far as the colours on my digipak and advertisement are concerned we took inspiration from many bands including Pink Floyd, The Black Keys and the Maccabees. These were used because .........
DEVELOP
For my text i took the warping idea from Superman and developed it to be in a more modern style that would fit in with my genre of music. I also took inspiration from an Arctic Monkeys 'Suck it and see' posters main text which also uses a warped effect.
CHALLENGE
I challenged the conventions of existing products within my genre by changing the colour scheme. Although there are some with similar colours as shown above it is more light colours that are usually used.
Monday, 9 December 2013
Evaluation Question 2 - First Draft
EVALUATION 2. How Effective is the Combination of Your Main Product and Ancillary Texts?
My digipak and poster advertisement clearly linked through the use of fonts and colours, also the layouts are similar in terms of almost everything being central etc. In terms of links with our video i think they both fit in with the genre and the dark colours tie it in.
The video links with the use of colour as well, e.g. the drums are a similar blue to the one used in my advertisement. The layout of shots and the way its framed it is simple to show off the band members and the music they produce.
They are different due to the fact that the video is far less polished in terms of its look than the rest of my products. I think that the video looks more like a ........... video than something by the arctic monkeys however my poster etc. are based around existing products that are by the arctic monkeys.
Thursday, 5 December 2013
Tuesday, 26 November 2013
27/11/2013 Final Filming Day
2.30pm: Collected all equipment from various locations
3.10pm: Took equipment into school filming area
3.20pm: Set up set began filming
6.30pm: Finished filming began packing away and returned home to start editing
Changes to filming techniques etc.
In the draft video we didn't use a wide range of shots or cuts. for example we only had long shots of the whole band or a variety of close ups focusing on just one member, for our final shoot we need to add more mid range shots and pans. Also when editing we need to cut between shots using fades and zooms etc. Other improvements that I think we could make is to have more artificial lighting to make it look a lot more professional. The band members to to be changed and need to actually know how to play the drums/guitar as in the draft it is very obvious that they do not know how to play.
Sunday, 24 November 2013
digipak analysis
Velvet Underground and Nico
Thursday, 14 November 2013
suck it and see poster analysis
This advertisement uses two colours and is kept very minimal. this use of colour is very subtle as well as neither of the two are stand out, bright colours that you expect to see as a way of gaining some attention. Also as a well known band the largest text on the page is their name to make them stand out. The next thing is the album name which allows the reader/listener to research into the new album. in small print at the bottom of the page is some advertisement for the record company via their website and logo. I have been inspired by this in terms of the central layout and content. However I have spaced out my page a bit more so the is a bit less empty space.
Monday, 11 November 2013
Sunday, 10 November 2013
Digipak/Poster Reserch 2
When i was producing my digipak and poster image which i would be using on both to keep continuity throughout i looked into these images below and worked with them all to create something really abstract and different. This is why i have come up with the strange dotted skeleton skull shape on the front of my digipak on poster. I took different parts from each image below and came out tithe the strange abstract dotted skeleton on my digipak and poster. The dotted image with the grey background is from the Killers new single 'Shot at the night'. When i saw this image on the twitter feed i instantly wanted to apply it to my image so this is where the dotted inspiration came from. The skeleton part of my digipak and poster image came from the images below which i research into and tried to give my image the skeleton look as i felt it look good and would suit the indie genre of music.
Friday, 8 November 2013
Main Inspiration for Digipak/Poster
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Simplistic and minimalistic CD covers and posters which all have images to represent the band. This convention in a poster or CD cover i think works really well if the image can get so well known to represent a certain band. The reason i have done my digipak and poster in this simplistic style as i feel it suits my indie band and the image which was created also could become popular enough that no writing on a poster/advertisement/CD cover is necessary. If a simple image is to become so well known and represents a band i think this is a huge achievement for the band and i feel this kind of style on a digipak and poster is more affective than other forms and styles.
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