Evaluation Question 1 - JG

EVALUATION 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

USE
For our Radar Detector music video we have used an array of other bands videos to generate ideas and create realistic shots. An example of this is shown in an Oasis video but we have given it a more relaxed feel with a less polished look, this was easier to do due to our budget etc. We also took ideas from the likes of .........

For the 'presents' part of my text I saw a logo that did what I wanted as it came in two parts and stood out well on its background.

My poster and digipak were strongly related to people such as the Arctic Monkeys who have had great success with their music and fit in with the type of band that we have tried to produce. The layout and fonts used are similar. As far as the colours on my digipak and advertisement are concerned we took inspiration from many bands including Pink Floyd, The Black Keys and the Maccabees. These were used because .........

DEVELOP
For my text i took the warping idea from Superman and developed it to be in a more modern style that would fit in with my genre of music. I also took inspiration from an Arctic Monkeys 'Suck it and see' posters main text which also uses a warped effect.

 
CHALLENGE
I challenged the conventions of existing products within my genre by changing the colour scheme. Although there are some with similar colours as shown above it is more light colours that are usually used.

Final digipak and poster

Final Digipak/Poster

Digipak/Poster Reserch 2

When i was producing my digipak and poster image which i would be using on both to keep continuity throughout i looked into these images below and worked with them all to create something really abstract and different. This is why i have come up with the strange dotted skeleton skull shape on the front of my digipak on poster. I took different parts from each image below and came out tithe the strange abstract dotted skeleton on my digipak and poster. The dotted image with the grey background is from the Killers new single 'Shot at the night'. When i saw this image on the twitter feed i instantly wanted to apply it to my image so this is where the dotted inspiration came from. The skeleton part of my digipak and poster image came from the images below which i research into and tried to give my image the skeleton look as i felt it look good and would suit the indie genre of music. 

Digipak/Poster Research

Below is the album cover for Arctic monkeys latest album "AM". As you can instantly tell from the cover it is extremely minimalistic and simplistic which is a factor i have followed with my final digipak. The white lines/image have become famous to Arctic Monkey's that whenever someone sees the cover they can instantly tell that it is an Arctic Monkey's cover. The colour of this cover image is very affective, plain black back ground with white image which makes the cover be bold and stand out. This image which Arctic Monkeys have created can represented as a few different images like sound waves, a pair of glasses, Golden gate bridge in San Francisco  I have followed this convention with my final digipak cover with a plain black background and an unique white dot image in the centre of the cover which i created on photoshop. I feel that my band like Arctic Monkeys could become so well known that the target audience would instantly know when seeing my front cover image who the band is.

Inspiration which i gathered for my poster and digipak was mainly from two bands who are famous for the simplistic look Arctic Monkey's and The XX. The poster below is The XX's for there second album Coexist. As you can see this poster is very simplistic and is literally just an image which represents the band and the name of the band in small font below. The black and white again really allows the poster to stand out and this is a convention which i have followed with my poster and digipak so that i can grab the target audiences attention straight away. Again the same as Arctic Monkeys The XX have this image of an 'X' which represents them as a band so any advertisement or CD cover with the image on it grabs the attention of the target audience and they know straight away who the band is, this is a convention i really like about an album cover/poster just a simple image like these can represent a massive well known band. I have used this convention and made a unique design on photoshop which kind off looks like a a shower head with the white dots as the water falling out of the shower head (Odessa Soviet). Hopefully this image can become so popular and people straight away will associate it with the indie band Odessa Soviet.

Draft Digipak/Poster Feedback

Digipak Feedback:
The feedback which i have been given is very useful and clear to me of what is needed to achieve a better grade on both poster and digipak. Firstly the digipak was scored 6/10 which is a D grade. The feedback that i was given to improve this grade is that i will need to add a record label to the back of the digipak and add more detailed research to make it as realistic as possible. For my final digipak i shall research more into real digipak's similar to my style and genre of music and adapt it to mine which will make it as real as it can be. Also i will add suitable record labels to the back of the cover. Another piece of feedback which i have been given is to change the pattern which is on the inside cover to the front panel. This image could become so recognised by the audience that straight away seeing this image they will know the band. e.g Arctic Monkeys latest album AM artwork is so recognised the target audience all know straight away whose music it is.

Poster Feedback:
The feedback given for my poster is also very clear and easy for my to understand what i need to change for the final poster. I scored 2/10 for my poster which is an E grade. Similar to the digipak i need to apply detailed research to my poster and give evidence that this style matches my genre of music, band and will appeal to the target audience. For my final poster i shall study into real poster for my genre of music and apply this look to my poster. I will also add ratings from well known music company's like NME and Q and dates of album release dates etc.

Draft Digipak/Poster