Monday 30 December 2013
Dear Moderator
Dear moderator, welcome to our blog. Please use the labels we have added on the right hand side to navigate through our work. IT is split into these main sections Research, Planning, Work and Evaluations. Also work that has been done by just one member has been tagged with the name of the writer of that blog. I hope you enjoy reading through the work we have produced.
Question 4 Tommy Medland
Dear Moderator.
This video had to be re uploaded after YouTube removed the original for copyright infringement.
Friday 20 December 2013
Wednesday 18 December 2013
Monday 16 December 2013
Evaluation Question 4 - JG
Question 4. How did you use media technologies in the construction and research, planning and evaluation stages?
Photoshop - Photoshop was a vital element in the production of my digipak and poster as it is where they were created. Using layering and text etc. I was able to make a professional looking piece of work that had a strong sense of branding and fitted the target market and music genre. It was good for the smaller details such as editing the lucky number logo to make it stand out in red. I also used the grid function to keep the majority of my design central to the page.
Digital still camera - This was for planning shots and getting location shots. This wasn't vital for our work and it wouldn't of affected us had we not used it. The main reasons for using the still shots were for getting the frames right before shooting and it was useful to be able to capture the filming process for our blog.
Digital video camera - This was the main technology used when filming the video, we used a HD camera. It caused some problems in the editing process as the clips were filmed in the wrong format and needed to be converted to an editable format such as mp4.
iPhone - I didn't learn a lot when using the iPhone as it is something that I used everyday. It was utilised to allow contact between me and Tommy etc. We also set up a schedule on our phones using timetables and the calendar so that we knew when everything was happening. It was helpful to have a phone in use when communicating with the band as well as it is quicker than emailing and other alternatives.
iPod - For simply playing the song whilst filming and allowing the singer to learn the lyrics before the filming day. Again nothing was new to me about this.
Youtube - This was a social networking site used when posting our video and draft video live on the internet. It was a simple process but something I hadn't done a lot before. The main thing to learn was how to upload from final cut pro to the site. This site also made researching any existing videos extremely easy.
Lighting - Lighting helped to make the music video we created into a more professional looking piece of work. As we filmed in a drama studio there was a lot of lighting built in at different angles which helped us light up the performing area evenly. we could also dim individual lights to leave the focus on specific band members etc.
Final cut pro - When editing my video and draft I used final cut to make a realistic video that flowed well with a variety of shots. I also dragged in some Photoshop files to supply text to the video at the beginning an also as it faded out. Another feature I utilised was to get a frame at the beginning to make the shot have the effect of being viewing on the camera screen.
Youtube to mp3 - I used this when downloading the song from you tube to make sure we editing in time. The song was from the official Darwin Deez video so we knew it would be ideal with the footage alongside it.
UK tribes - UK tribes was the main site that I used in order to gain knowledge about my target market and what they liked. It helped me look at who might enjoy our video and therefore who I should to aim it at.
Technology we used:
Photoshop - Photoshop was a vital element in the production of my digipak and poster as it is where they were created. Using layering and text etc. I was able to make a professional looking piece of work that had a strong sense of branding and fitted the target market and music genre. It was good for the smaller details such as editing the lucky number logo to make it stand out in red. I also used the grid function to keep the majority of my design central to the page.
Digital still camera - This was for planning shots and getting location shots. This wasn't vital for our work and it wouldn't of affected us had we not used it. The main reasons for using the still shots were for getting the frames right before shooting and it was useful to be able to capture the filming process for our blog.
Digital video camera - This was the main technology used when filming the video, we used a HD camera. It caused some problems in the editing process as the clips were filmed in the wrong format and needed to be converted to an editable format such as mp4.
iPhone - I didn't learn a lot when using the iPhone as it is something that I used everyday. It was utilised to allow contact between me and Tommy etc. We also set up a schedule on our phones using timetables and the calendar so that we knew when everything was happening. It was helpful to have a phone in use when communicating with the band as well as it is quicker than emailing and other alternatives.
iPod - For simply playing the song whilst filming and allowing the singer to learn the lyrics before the filming day. Again nothing was new to me about this.
Twitter - I used the social networking site twitter in an attempt to promote 'Odessa Soviet' in a professional manor. I aimed to hit our young target market through the website as it is something that they would use on a regular basis, I feel that this has taught me more about the working of a band etc. I didn't manage to keep on top of the account as well as I should have and didn't use it enough to gain many followers to make it worthwhile.
Blogger - One of the main technologies throughout the projects has to be blogger. Used throughout the process in research, planning, production and evaluation to post the pieces of coursework produced. As well as just posting straight on to blogger it allowed me to link the bands twitter account etc. It also allows for the posting of things such as Scribd documents and you tube video which helped a lot when posting my ancillary texts.
Email - I received some feedback via email which has made the evaluation process a great deal easier.
Blogger - One of the main technologies throughout the projects has to be blogger. Used throughout the process in research, planning, production and evaluation to post the pieces of coursework produced. As well as just posting straight on to blogger it allowed me to link the bands twitter account etc. It also allows for the posting of things such as Scribd documents and you tube video which helped a lot when posting my ancillary texts.
Email - I received some feedback via email which has made the evaluation process a great deal easier.
Youtube - This was a social networking site used when posting our video and draft video live on the internet. It was a simple process but something I hadn't done a lot before. The main thing to learn was how to upload from final cut pro to the site. This site also made researching any existing videos extremely easy.
Lighting - Lighting helped to make the music video we created into a more professional looking piece of work. As we filmed in a drama studio there was a lot of lighting built in at different angles which helped us light up the performing area evenly. we could also dim individual lights to leave the focus on specific band members etc.
Final cut pro - When editing my video and draft I used final cut to make a realistic video that flowed well with a variety of shots. I also dragged in some Photoshop files to supply text to the video at the beginning an also as it faded out. Another feature I utilised was to get a frame at the beginning to make the shot have the effect of being viewing on the camera screen.
Youtube to mp3 - I used this when downloading the song from you tube to make sure we editing in time. The song was from the official Darwin Deez video so we knew it would be ideal with the footage alongside it.
UK tribes - UK tribes was the main site that I used in order to gain knowledge about my target market and what they liked. It helped me look at who might enjoy our video and therefore who I should to aim it at.
Sunday 15 December 2013
Evaluation Question 1 - JG
EVALUATION 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
USE
For our Radar Detector music video we have used an array of other bands videos to generate ideas and create realistic shots. An example of this is shown in an Oasis video but we have given it a more relaxed feel with a less polished look, this was easier to do due to our budget etc. We also took ideas from the likes of .........
For the 'presents' part of my text I saw a logo that did what I wanted as it came in two parts and stood out well on its background.
My poster and digipak were strongly related to people such as the Arctic Monkeys who have had great success with their music and fit in with the type of band that we have tried to produce. The layout and fonts used are similar. As far as the colours on my digipak and advertisement are concerned we took inspiration from many bands including Pink Floyd, The Black Keys and the Maccabees. These were used because .........
DEVELOP
For my text i took the warping idea from Superman and developed it to be in a more modern style that would fit in with my genre of music. I also took inspiration from an Arctic Monkeys 'Suck it and see' posters main text which also uses a warped effect.
CHALLENGE
I challenged the conventions of existing products within my genre by changing the colour scheme. Although there are some with similar colours as shown above it is more light colours that are usually used.
USE
For our Radar Detector music video we have used an array of other bands videos to generate ideas and create realistic shots. An example of this is shown in an Oasis video but we have given it a more relaxed feel with a less polished look, this was easier to do due to our budget etc. We also took ideas from the likes of .........
For the '
My poster and digipak were strongly related to people such as the Arctic Monkeys who have had great success with their music and fit in with the type of band that we have tried to produce. The layout and fonts used are similar. As far as the colours on my digipak and advertisement are concerned we took inspiration from many bands including Pink Floyd, The Black Keys and the Maccabees. These were used because .........
DEVELOP
For my text i took the warping idea from Superman and developed it to be in a more modern style that would fit in with my genre of music. I also took inspiration from an Arctic Monkeys 'Suck it and see' posters main text which also uses a warped effect.
CHALLENGE
I challenged the conventions of existing products within my genre by changing the colour scheme. Although there are some with similar colours as shown above it is more light colours that are usually used.
Monday 9 December 2013
Evaluation Question 2 - First Draft
EVALUATION 2. How Effective is the Combination of Your Main Product and Ancillary Texts?
My digipak and poster advertisement clearly linked through the use of fonts and colours, also the layouts are similar in terms of almost everything being central etc. In terms of links with our video i think they both fit in with the genre and the dark colours tie it in.
The video links with the use of colour as well, e.g. the drums are a similar blue to the one used in my advertisement. The layout of shots and the way its framed it is simple to show off the band members and the music they produce.
They are different due to the fact that the video is far less polished in terms of its look than the rest of my products. I think that the video looks more like a ........... video than something by the arctic monkeys however my poster etc. are based around existing products that are by the arctic monkeys.
Thursday 5 December 2013
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