Technology we used:
Photoshop - Photoshop was a vital element in the production of my digipak and poster as it is where they were created. Using layering and text etc. I was able to make a professional looking piece of work that had a strong sense of branding and fitted the target market and music genre. It was good for the smaller details such as editing the lucky number logo to make it stand out in red. I also used the grid function to keep the majority of my design central to the page.
Digital still camera - This was for planning shots and getting location shots. This wasn't vital for our work and it wouldn't of affected us had we not used it. The main reasons for using the still shots were for getting the frames right before shooting and it was useful to be able to capture the filming process for our blog.
Digital video camera - This was the main technology used when filming the video, we used a HD camera. It caused some problems in the editing process as the clips were filmed in the wrong format and needed to be converted to an editable format such as mp4.
iPhone - I didn't learn a lot when using the iPhone as it is something that I used everyday. It was utilised to allow contact between me and Tommy etc. We also set up a schedule on our phones using timetables and the calendar so that we knew when everything was happening. It was helpful to have a phone in use when communicating with the band as well as it is quicker than emailing and other alternatives.
iPod - For simply playing the song whilst filming and allowing the singer to learn the lyrics before the filming day. Again nothing was new to me about this.
Twitter - I used the social networking site twitter in an attempt to promote 'Odessa Soviet' in a professional manor. I aimed to hit our young target market through the website as it is something that they would use on a regular basis, I feel that this has taught me more about the working of a band etc. I didn't manage to keep on top of the account as well as I should have and didn't use it enough to gain many followers to make it worthwhile.
Blogger - One of the main technologies throughout the projects has to be blogger. Used throughout the process in research, planning, production and evaluation to post the pieces of coursework produced. As well as just posting straight on to blogger it allowed me to link the bands twitter account etc. It also allows for the posting of things such as Scribd documents and you tube video which helped a lot when posting my ancillary texts.
Email - I received some feedback via email which has made the evaluation process a great deal easier.
Blogger - One of the main technologies throughout the projects has to be blogger. Used throughout the process in research, planning, production and evaluation to post the pieces of coursework produced. As well as just posting straight on to blogger it allowed me to link the bands twitter account etc. It also allows for the posting of things such as Scribd documents and you tube video which helped a lot when posting my ancillary texts.
Email - I received some feedback via email which has made the evaluation process a great deal easier.
Youtube - This was a social networking site used when posting our video and draft video live on the internet. It was a simple process but something I hadn't done a lot before. The main thing to learn was how to upload from final cut pro to the site. This site also made researching any existing videos extremely easy.
Lighting - Lighting helped to make the music video we created into a more professional looking piece of work. As we filmed in a drama studio there was a lot of lighting built in at different angles which helped us light up the performing area evenly. we could also dim individual lights to leave the focus on specific band members etc.
Final cut pro - When editing my video and draft I used final cut to make a realistic video that flowed well with a variety of shots. I also dragged in some Photoshop files to supply text to the video at the beginning an also as it faded out. Another feature I utilised was to get a frame at the beginning to make the shot have the effect of being viewing on the camera screen.
Youtube to mp3 - I used this when downloading the song from you tube to make sure we editing in time. The song was from the official Darwin Deez video so we knew it would be ideal with the footage alongside it.
UK tribes - UK tribes was the main site that I used in order to gain knowledge about my target market and what they liked. It helped me look at who might enjoy our video and therefore who I should to aim it at.
