Sunday 8 September 2013

Audience profile

ALTERNATIVE - INDIE - 

Indie Scenesters have a vast collection of records, new and old. They always have the newest and most current music on tap from a range of magazines and social networks etc. this audience are strongly dedicated to finding new music, especially that music that is from small obscure bands yet to really hit the big time. however these people are not Hipsters they are far from that in the way they live for music and strive to be ahead of the game. Hipsters on the other hand tend to follow suit with what other people are doing and like to dabble in new music.
Also our audience is no longer purely about indie rock bands like you expect, they have extended their music taste and knowledge to more than just a guitar sound with a generic male voiceThese Indie Scenesters are still aiming to get smaller less well known acts onto their playlists and still aim to be the lead figures in all genres of music fan base. With their now extended music taste they are always moving into different genres but the music they listen to currently includes artists such as Youth Lagoon, Beach House, Animal Collective, Kendrick Lamar and John Talabot, as well as old favourites like Caribou and Thom Yorke.

These are the type of people who like to be trendsetters but really do follow the fashion ideas set by the artists that they listen to. With this look both genders are wearing similar clothes, for example skinny jeans and a baggy shirt or tee. It never looks like they have put as much effort into their appearance than they actually have.
{from UK tribes}

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